Bachelor of Marketing and Public Relations

Born and raised in Melbourne,  living and learning in Byron Bay.

I am a creative marketing consultant with over five years of experience in the fashion industry, working across marketing, PR and sales. With a background in both in-house and agency roles, I’ve developed a creative yet strategic mind and skillset that drives impactful results for the brands I partner with.

My passion lies in authentic storytelling, especially for small-to-medium conscious fashion labels, wellness brands, and purpose-led businesses. I believe in collaborative partnerships, working closely with each client as if an extension of their team, to develop tailored creative strategies that reflect their vision and values.

From graphic design and content creation, copywriting, sales, email and social media marketing to PR, my expertise covers many aspects of brand evolution and elevation.

I’ve had the privilege of working with conscious premium fashion brands such as Zulu & Zephyr and Arnhem Clothing, alongside wellness pioneers like Pinky & Kamal, as well as innovators like Salt X Steel and Thank You. 

Whether it’s through thoughtful creative direction or strategic execution, I’m committed to helping brands tell their stories in ways that resonate and drive lasting impact.